Internet Marketing is Essential for the Visibility of your website

Internet Marketing Strengthens Your Brand, Expands Your Reach and Builds Stronger Connections with Your Customers

The long-term success of your website and online presence depends on how well your site is wired into the web. Successful online marketing can only be achieved with effective Internet Marketing campaigns and Blackwater Interactive knows how to encompass both organic and paid advertising initiatives that allow you to cost effectively reach your new customers.  Blackwater also provides the tracking and reporting necessary to measure and document your ROI. Read more about our Internet Marketing , Search Engine Optimization and Search Marketing services.

"Over 86% of Internet Traffic is driven by Google, MSN, and Yahoo. A first Page placement for targeted keywords guarantees your website will be found. With so much at stake, make sure your website optimization is done right."

Organic/natural search campaigns are known as Search Engine Optimization (SEO).  SEO is a long-term strategy that leads to an ever increasing level of traffic from the search engines which usually results in the growth of your business.  Your SEO strategy must be understood and adopted throughout your entire organization - marketing, advertising, public relations, IT, engineering and operations.  All disciplines and groups within your organization must begin to utilize the same language and key phrases when communicating to existing or prospective customers.  This understanding, focus and consistency will drive search traffic to your web site by those seeking more information about your product or service.

Blackwater Interactive's optimization services ensure that your website is fully accessible to users AND search engine crawlers.  Our search engine engineers and internet software development team can analyze and update your website's architecture, internal links and HTML code to meet ADA and W3C standards.

Content is king. Blacwater Interactive's optimization packages include strategies to make your website the most relevant place on the web for your product or service.  These initiatives ensure that your website's content is relevant, keyword-rich, fresh, ample and informative.

Most modern search engines use some sort of link popularity as a component of their ranking algorithms and your website's external link profile plays an important role in attaining high search engine rankings.  Your link profile and your site's popularity is determined by the quantity of quality external links pointing to your website.  Blackwater Interactive's optimization services includes link analysis and link building strategies that will help you gain authoritative links that increase your website's popularity.

A successful Internet Marketing campaign should also include paid advertising such as Pay-per Click (PPC), pay for inclusion, banner ads, affiliate marketing etc.  Paid initiatives are quick to launch, can be monitored daily for ROI targets and can reach those users searching for information on particular product or services.  Blackwater Interactive's experts are versed in all major PPC services - Google Adwords, Yahoo Search Marketing and Microsoft's AdCenter.   Our qualified PPC professionals can develop, overhaul and manage efficient and cost effective paid search campaigns.

PPC is the most immediate opportunity to see results in search engine performance and is a major component of a successful and comprehensive Internet Marketing campaign.  Paid search positions are typically closer to the top of the search results page, usually demarcated with a "sponsored listing" notice.   To maximize your ROI in the competitive pay per click ad market, you need smart strategies that combine out-of-the-box thinking with robust PPC campaign management and constant analysis.

Blackwater Interactive understands how people search the Internet and we use that knowledge as the foundation to develop a strategy for building keyword lists that produce profitable results.  Given the nature of the PPC auction format, the cost of your text ad position varies based on location on the page and the competition for the keyword.

Blackwater Interactive unites all of these skills to offer a quick entry to sponsored search listings.  We can leverage and enhance brand visibility from generic keywords with longer tail terms that will find customers that are further along the purchasing cycle.  We will also adapt creative and landing pages to increase your ROI and drive positive behaviors.

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Services Overview

Needs assessment

 It is important to identify your organization's primary marketing goals and to estimate/calculate how Internet Marketing can help achieve those objectives.

SEO Marketing Strategy

We work with you to develop an initial list of target keywords for search engine optimization and PPC advertising.

Keyword Research

Targeting the right keywords is important and can be the difference between success and failure of your Internet Marketing campaigns.  We make sure that your target keywords are the best and the most valuable keywords.  We also learn your customer's language, how they use the Internet and identify cost effective "long-tail" keywords to target.

Organic SEO

Implementing a content strategy that adds new and relevant content into your website is key to long term sustainable search engine rankings.  Identifying "long-tail" search targets and adding content and structuring your site to maximize the long-tail phenomenon is key to a well balanced SEO plan.

PPC, Paid Search

PPC allows you to immediately acquire Internet traffic where your website is positioned in the sponsored section of the search engine results pages.  We are experts in managed Pay for Performance programs with Google, Yahoo, and other search engines.  A typical PPC campaign includes:

• Analyze customer search behavior to devise campaign strategy
• Quantify ROI
• Manage ad submissions across all major search engines - adhering to each engine's editorial specifications
• Monitor and adjust campaigns in real time enabling temporal/seasonal marketing
• Manage and optimize keyword bids, placements and messaging to ensure the greatest ROI
• Ensure top performance for each landing page and/or offer

Site Architecture

To rank your site has to be indexed. To be indexed it's link architecture must be designed right, the pages must be structured correctly and they must contain sufficient content for the search engines to determine relevancy.

Linking Strategies

High rankings are driven by backlinks from authoritative sites and overall link  popularity. We work with you to acquire links from high-quality complementary websites, social networks, blogs and other link sources.

Pricing