Internet Marketing and Search Engine Optimization

Internet Marketing is an art and a science that Blackwater Interactive has specialized in since 1998.  We know that there are no cookie-cutter solutions and each client is different and requires a fresh look and a customized approach for the optimum solution.  While each client has its own set of unique challenges, below is a basic set of services that we recommend to all of our customers.

Overview

Needs assessment

 It is important to identify your organization's primary marketing goals and to estimate/calculate how Internet Marketing can help achieve those objectives.

SEO Marketing Strategy

We work with you to develop an initial list of target keywords for search engine optimization and PPC advertising.

Keyword Research

Targeting the right keywords is important and can be the difference between success and failure of your Internet Marketing campaigns.  We make sure that your target keywords are the best and the most valuable keywords.  We also learn your customer's language, how they use the Internet and identify cost effective "long-tail" keywords to target.

Organic SEO

Implementing a content strategy that adds new and relevant content into your website is key to long term sustainable search engine rankings.  Identifying "long-tail" search targets and adding content and structuring your site to maximize the long-tail phenomenon is key to a well balanced SEO plan.

PPC, Paid Search

PPC allows you to immediately acquire Internet traffic where your website is positioned in the sponsored section of the search engine results pages.  We are experts in managed Pay for Performance programs with Google, Yahoo, and other search engines.

Site Architecture

To rank your site has to be indexed. To be indexed it's link architecture must be designed right, the pages must be structured correctly and they must contain sufficient content for the search engines to determine relevancy.

Linking Strategies

High rankings are driven by backlinks from authoritative sites and overall link  popularity. We work with you to acquire links from high-quality complementary websites, social networks, blogs and other link sources.

Pricing